It’s not often that you find a page that holds a top position for a highly coveted keyword that doesn’t simultaneously hold various top positions for similar ranking keywords. As SEOs, we look to create content targeting a specific query that also attracts similar terms to that core keyword. To find these correlating keywords, we are often left to scrape the “People also search for” section of the SERP or leverage third-party platform’s keyword research tools. But, these approaches are limited in scope, lack scalability, and can leave us wanting much more from this data. …


My story is not an unfamiliar one.

My story consists of the trials and tribulations that many who look like me experienced from their first exposures to broader society. Women whispering to each other about me and my mom (who is white) walking in the store together (I was 9 at the time). Having multiple high schoolers use racial expletives at my siblings and my father (I was 12 at the time). Being told I couldn’t date someone because “my father wouldn’t like you,” (I was 13 at the time). …


What seemed to be almost inevitable, Google has made the recent announcement of a new ranking signal based around page experience in the next six months. With Google’s continual emphasis on usability over the past couple of years and the subsequent updates that have pushed that message forward (mobile-first indexing, page speed as a ranking factor, etc) sites can no longer rely solely on domain strength and quality content alone. With only a short period between announcement and implementation, SEOs should be preparing their sites (along with their own skill sets) to embrace the change. …


Amid the recent COVID-19 pandemic, search has never been more at the forefront of highlighting changes in users’ behavior. We have seen dramatic growth in demand for particular topics along with dramatic drops in others. Keeping marketers and search engines alike on their toes, strategic shifts are being made daily to adjust to the ever-changing landscape that we are collectively experiencing. Many SEOs (and SEMs, we are all in this together), the need for new data has exploded. …


It’s the cutting-edge, tech-driven SEOs that have begun to shine in both modern agency and in-house organizations. For those who have adopted programming, automation, and innovation into their everyday lives, the rewards are significant results in their organic search performance and best-in-class SEO strategies/processes. Looking to up my marketing game with something more advanced drove me to take on the intensive process of picking up programming from scratch. Two years later, many of my day to day processes being rooted almost exclusively in Python. Learning the language has been one of the most important steps in my career so far…


Whether your site is 5 or 50,000 pages, the way your site loads in content and backend code can be one of the most significant factors in your site performing strongly in organic search. Google over the past few years has been continuing to emphasize the importance of page speed in SEO ranking, going so far as to have entire sections of the Webmaster Blog associated with site speed. …


“Automate All the Things” written on a board
“Automate All the Things” written on a board

Usually, in an agency or in-house scenario, an SEO will be brought in to do more than just day to day optimizations. From consulting with developers and stakeholders, doing keyword/market research, and building out new content, the last thing you have time for is the mundane gut-check that is reporting. While the actual optimization process can involve critical thinking, navigating JavaScript, crafting copy, you know, things that you might have to rub your chin like “The Thinker,” most reports I have ever dealt with primarily involve clicking around through Excel and Powerpoint. So, you are probably thinking, why wouldn’t I…


Take tedious data entry, whiteboard brainstorming sessions, and a couple of hundred mouse clicks and you have the formula for many keyword research exercises. While this works for one-time efforts (and trust me, I will be the first to pull out a dry erase marker if the time calls for it), enterprise-level research requires a more sophisticated approach to data sourcing and analysis. …


The need for search engine talent has never been greater, and the job market for SEOs and SEMs could not look any brighter. Search Engine Journal reported a 43% year-over-year increase in job openings for SEOs in 2018. So, it is safe to say that companies are prioritizing search into their core marketing strategies. But, what does this all mean for you? Do you have the right tool belt of skills to either enter this sector or transition into a new job? What are companies looking for going into the new year and what do they expect from their search…


For those who have missed on out the past couple of years of SEO trends, searchers are increasingly opting out of the large screens in favor of the portable and easy-to-access. While mobile search continues to make up the majority of the conversation, (Google’s recent announcements of increased Mobile-First-Index roll out, their posts on mobile speed, do I need to go on?) real opportunities lie in the absolute boom that is voice search. Just look to consumer trends in the space. From Black Friday buying trends (hint, a LOT of smart speakers were sold last year) to growing YoY usership…

Derek Hawkins

SEO Manager for @reprisedigital | SEO/SEM/Linguistic Marketing | Writer | Programmer | Start-up Enthusiast | Sneakerhead

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